What we do

A lesson learned in starting a company: of the million-and-one things that you need to do, one of the hardest is, oddly enough, finding out precisely what it is that you’re doing.  Sure, there’s ideas, ambitions, and strategies.  And we’ve had lots of those from the get-go.  But being able to answer the cocktail-party “what do you do?” question before people’s eyes glaze over (i.e. within 3 seconds) - that’s a challenge.

One of Einstein’s more famous quotes was: “If you can’t explain it simply, you don’t understand it well enough.”  Well, here’s us explaining it on one page (with helpful, expertly-rendered illustrations):

http://urbantastic.com/whitepaper.pdf

Let us know if we’ve figured out what we’re doing.

Heath